---
title: Where do PPL leads come from?
description: Where do PPL leads come from?
---

[Skip to content](https://knowledgebase.thesmallbusinessexpo.com/en/where-do-ppl-leads-come-from#main-content)

English

Show submenu for translations

![Small-Business-Logo-footer.png\]](https://knowledgebase.thesmallbusinessexpo.com/hs-fs/hubfs/Logos/Small-Business-Logo-footer.png?height=40&name=Small-Business-Logo-footer.png)

Open main navigation

Close main navigation

- English
  
  Show submenu for translations
- Go to the Small Business Expo

 Go to the Small Business Expo

 Hello. How can we help you?

- There are no suggestions because the search field is empty.

1. [Small Business Expo Help Center | FAQs & Support](https://knowledgebase.thesmallbusinessexpo.com/en?hsLang=en)
2. [Pay Per Lead Program (PPL)](https://knowledgebase.thesmallbusinessexpo.com/en/pay-per-lead-program-ppl?hsLang=en)

# Where do PPL leads come from?

Business owners registering for Small Business Expo events identify the services they need. Those requests are matched to participating providers’ selected service categories. A request indicates interest in a type of service; it is not a booked appointment or a completed sale.

- [Exhibitor](https://knowledgebase.thesmallbusinessexpo.com/en/exhibitor?hsLang=en#main-content)

    - [Attendee](https://knowledgebase.thesmallbusinessexpo.com/en/exhibitor?hsLang=en#attendee)
- [Speaker](https://knowledgebase.thesmallbusinessexpo.com/en/speaker?hsLang=en#main-content)

    - [Exhibitor](https://knowledgebase.thesmallbusinessexpo.com/en/speaker?hsLang=en#exhibitor)
- [Attendee](https://knowledgebase.thesmallbusinessexpo.com/en/attendee?hsLang=en)
- [Other](https://knowledgebase.thesmallbusinessexpo.com/en/other?hsLang=en)
- [Pay Per Lead Program (PPL)](https://knowledgebase.thesmallbusinessexpo.com/en/pay-per-lead-program-ppl?hsLang=en)
- [SBU Webinars](https://knowledgebase.thesmallbusinessexpo.com/en/sbu-webinars?hsLang=en)

[![Chill listening crop-3](https://knowledgebase.thesmallbusinessexpo.com/hs-fs/hubfs/sbe-logo-main.jpg?width=71&height=24&name=sbe-logo-main.jpg "Chill listening crop-3")](https://www.thesmallbusinessexpo.com/)

Small Business Expo Help Center

Copyright © 2026, Small Business Expo LLC

# Small Business Expo Help Center